Entertaiment, the subject of this issue of TEN, is an interesting and elusive thing. The word itself comes from the Latin intertenere, which translates as “holding inside.” Hence, to entertain is to hold something inside and stretch it outwards, making it grow or change, like a flower bending and stretching to reach the sun.

Bates and Ferri (2010) state that entertainment can be defined as an activity understood objectively, which includes communication between text and audience from an external stimulus, offers pleasure, requires an audience to exist and occurs in a passive form. In other words, it is an aesthetic effect that takes the viewer to another world in a euphoric state where they forget their problems and wish that this moment would last forever.