Business services are the support functions of a company that don’t involve producing a tangible product. These include marketing, consulting, logistics (including travel and facilities services), waste handling, staffing, shipping and administrative services. All companies in operation need a variety of business services to function properly.

There are many different types of business services, and they can be provided by a wide range of businesses. Some of these services are offered as a standalone offering, while others are integrated into other products or services. For example, a firm that provides a software program might also offer training as part of the package. These are known as integrated business services.

Most service businesses are business-to-business, or B2B. They offer services that companies need but don’t have the expertise or resources to do themselves. They are often used to lower costs or improve efficiency. For example, a B2B firm might use a third-party IT service provider to handle its computer needs rather than hiring its own IT department.

A company might need to hire a B2B service to help with the development or production of a new product. For example, a firm that offers design services might work with a B2B client to develop a logo or product prototype. Alternatively, a company might hire a B2B firm to help with market research or advertising campaigns.

B2B firms often outsource their warehousing and distribution functions to business service providers. This saves them time and money and allows them to focus on their core competencies. Other reasons to outsource these functions might include increasing capacity, reducing the cost of storage or improving the speed of distribution.

One of the most important considerations when choosing a business service provider is their ability to provide value. Value is defined as “a customer’s perception of the worth received in exchange for a product or service.” A high-value business service can improve a company’s competitive advantage and attract customers.

Another key consideration is how a business service provider will measure and report on its performance. This is necessary for reporting to management and for financial analysis. For example, a B2B service provider may measure and report on its cost-effectiveness and the quality of its service.

For most companies, the most critical factor in determining the success of a business service is its revenue. This is determined by the number of customers it reaches and how much they pay for its services. The key to successful revenue growth is developing a strong brand and offering high-quality services.

As more companies shift their focus from product to service, it is becoming increasingly important for them to understand how to create and manage a profitable business service. While the traditional techniques for creating a successful product business are well established, new opportunities are opening up that require a more sophisticated approach to understanding and managing customer roles. The model presented here offers a new framework to address these emerging challenges.